Work with Australia's Top 3% Google™️ Partner

Google Ads is an online advertising platform offered by Google that allows businesses to display ads on Google’s search engine results pages (SERPs), as well as on other websites and platforms within the Google Display Network. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for clicks on their ads. Google Ads offers various ad formats, targeting options, and campaign settings to help businesses reach their target audience and promote their products or services effectively.

The types of Google Ads include Search Ads, Display Ads, Video Ads, Shopping Ads, App Promotion Ads, and Remarketing Ads. Each type offers unique features and targeting options to help businesses effectively reach their target audience and achieve their advertising goals.

PPC advertising, particularly through Google Ads, indirectly influences SEO by increasing online visibility and click-through rates. Valuable keyword data obtained from PPC campaigns can inform and optimise organic search strategies. A/B testing insights from PPC can be applied to enhance website elements for both paid and organic channels. Improved brand exposure and trust gained through PPC can positively impact user behavior and potentially boost search engine rankings. While PPC provides immediate traffic, the integration of PPC and SEO contributes to a comprehensive digital marketing approach for sustained online success.

Being a Google Premier Partner signifies that a digital marketing agency has met specific criteria set by Google, demonstrating high proficiency in managing Google Ads campaigns. This recognition is based on performance requirements, including a consistent and substantial ad spend, adherence to Google’s best practices, and achieving certifications in various aspects of Google Ads. Premier Partners are expected to prioritize client satisfaction, maintain ethical practices, and comply with all advertising policies. They may receive benefits such as early access to beta features and dedicated support from Google. This status instills confidence in clients, as it attests to the agency’s commitment to excellence and expertise in maximizing the effectiveness of Google Ads campaigns.

The cost of Google Ads varies based on several factors, including your industry, keywords, competition, and ad quality. With Google Ads, you have control over your budget and can set a daily spending limit. Additionally, Google Ads operates on a pay-per-click (PPC) model, so you only pay when someone clicks on your ad. The cost per click (CPC) can range from a few cents to several dollars, depending on the factors mentioned earlier.

Google Ads is important for several reasons. Firstly, it allows businesses to reach their target audience effectively by displaying ads to users actively searching for relevant products or services. Secondly, it provides a measurable and scalable advertising platform, allowing businesses to track ad performance, optimize campaigns, and achieve a positive return on investment (ROI). Lastly, Google Ads offers a wide range of targeting options, ad formats, and customization features, making it a versatile tool for businesses to promote their offerings and increase their online visibility.